The National Wildlife Federation

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Mission & Strategic Plan

Uniting all Americans to ensure wildlife thrive in a rapidly changing world

We believe America’s experience with cherished landscapes and wildlife has helped define and shape our national character and identity for generations. Protecting these natural resources is a cause that has long united Americans from all walks of life and political stripes. To hunters, anglers, hikers, birders, wildlife watchers, boaters, climbers, campers, cyclists, gardeners, farmers, forest stewards, and other outdoor enthusiasts, this conservation ethic represents a sacred duty and obligation to protect and build upon our conservation heritage for the sake of wildlife, ourselves, our neighbors, and—most of all—for future generations.

Common Agenda for Wildlife

This belief led us to form a new strategic plan for saving wildlife that are suffering declines across America, with the goal of increasing America's fish and wildlife populations and enhancing their capacity to thrive in a rapidly changing world. The plan sets in motion a Common Agenda for Wildlife built upon sound science, clear priorities, and scalable solutions. Our Common Agenda includes a commitment to:


Metrics of Success

This four-year action plan represents the best science and thinking from across the National Wildlife Federation, our affiliates, and our large network of conservation partners on collective actions needed by 2022. Together we will:

Read the 2022 Impact Report

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Where We Work

More than one-third of U.S. fish and wildlife species are at risk of extinction in the coming decades. We're on the ground in seven regions across the country, collaborating with 52 state and territory affiliates to reverse the crisis and ensure wildlife thrive.

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Regional Centers and Affiliates